Virtual influencers

AI-generated personas are becoming common in marketing and brand partnerships.
These virtual influencers can represent brands on social media without human limitations.
They are programmed to engage audiences consistently and respond in real-time.
Brands use them for sponsored posts, product launches, and interactive campaigns.
AI personas can be tailored to target specific demographics or interests.
They allow companies to maintain a 24/7 presence without additional staff.
Metrics such as engagement rates and follower growth can be tracked precisely.
Some examples include Lil Miquela and Radhika Subramaniam, who influence real audiences.
These AI influencers reduce costs compared to hiring traditional human endorsers.
They also enable creative storytelling and experimentation without risk to real people.
Challenges include maintaining authenticity and ensuring transparency with audiences.
Ethical considerations must be addressed, particularly around disclosure and trust.
Overall, AI-generated personas offer innovative ways to engage, scale, and measure marketing impact.